Written By Empress Of Pearl Powder
Sarah Anderson Jan 23, 2023
Pearl Powder has long been lauded for it's ability to soften the skin, bring about a pearlescent glow, and perfect imperfections. However, many companies sell pearl powder that have toxic chemicals in them that consumers want to avoid. With customers looking to avoid big businesses that may use these tactics, smaller businesses are starting to see themselves flourish. If you're thinking of starting your own pearl powder business, now is the time to seize the moment and attain what you've been dreaming of.
Whether you want to solely sell pearl powder, or formulate your own pearl products, here is a guide to help you get started.
Deciding On Formulating At Home?
Formulating your own pearl powder products can be a difficult decision, and they come with their own set of pros and cons. If you decide to make your own pearl products by hand at home, you'll need to buy a decent amount of containers and packaging and ensure you're working in a sterile environment. However, the best part about designing your own products is that you can fully customize your product and be completely sure of what's going in them.
Know Your Ingredients
If you decide to create your own pearl products, you need to be intimately acquainted with the ingredients you sell as well as where they come from. It is important to note that the money you make won't come from the price you set but rather your ability to find the best bulk ingredients or products for the best price. The overall market will determine the price you set, meaning you have to budget and spend your money wisely - that is where you will make the most profit.
In general, there are a few different ingredients that go into making quality pearl products. Depending on your budget, you can choose to work with an already custom made, high quality mineral rich base cream or serum, or design your own. Once you've decided what you're going to work with, you can start looking at additives.
Many pearl products either include essential oils or some kind of dry herb. Dried herbs are great for adding a natural fragrance without having to include a harsh perfume, but essential oils can do the trick as well. However many people are allergic to any type of fragrance, so you may want to leave that out, and if they choose, they can add it themselves. Ultimately, it depends on the look, consistency, and overall goal you're trying to reach.
The source of your ingredients should also match your business ethics. For example, if you claim to only use ethically sourced, vegan, or cruelty-free materials, your ingredients and formulation need to match. A big part of sustainability initiatives includes the use of ethical sourcing. A false claim can seriously damage your business and reputation if found out, and people almost always find out.
Additionally, Pearl Powder alone sells itself. Many people are searching to buy High Quality powder to put in their own cosmetics or use as a facial, add it to their bath, or drink it in their juice and smoothies. So never count selling your packaged pearl powder by itself, out.
Know Your Audience
Once you've perfected your formula and you're ready to start selling, you need to start thinking about whom you want to sell to. The better you understand your audience, the better you can tailor their needs and interests to reach them.
For instance, younger consumers are more likely to buy products seen and reviewed on social media networks such as Twitter, Instagram, or TikTok. While older audiences also buy from social media, such as Facebook or Linkedin, they're more likely to pay attention to physical ads, such as flyers, coupons, and emails.
Additionally, whether you opt to use social media or physical marketing, you may also want to consider other aspects of your consumer audience, such as gender or average spending income. Not only can this help customize to consumers specific needs, your ads and profiles, but may also impact how package your product. For example, men tend to buy cosmetic products in cool tones and achromatic colors such as black and grey. Women, on the other hand, tend to prefer warmer colors.
Understanding and addressing gender differences may have a profound impact on overall purchasing behavior.
Whomever you decide to market to, you should make sure that your packaging reflects your business. You can include coupons, small gifts such as samples, your contact info, or even gifts unrelated to your product, like stickers and pins. Pins and stickers are a great way to get free marketing for your business.
With this guide to selling your own pearl products, you're ready to start making your business dreams come true and sell a product that represents you. If you're looking for a high-quality pearl powder to get started, Empress Of Pearl sells bulk pearl powder wholesale for businesses just like yours. With us, you and your pocketbook can feel good about what you're buying.